Course Outline

一、 科目概要（Course Description）

A critical understanding of the creative industries agenda from transdisciplinary areas.

二、 教學目標（Course Objectives）


In this course, key readings, oral presentation in a team and individual essay are intended to familiarize you with the creative industries agenda from transdisciplinary areas, e.g., media, cultural studies, sociology. You are encouraged to explore your daily life or work experiences to reflect theoretical concepts and issues. Through case study and empirical evidence of the development of creative industries, you will have comprehensive ways of thinking about the relation between the cultural and the creative, especially the cases in Taiwan. Importantly, this cultural/creative debate leads you to pose research questions about the emerging creative industries agenda 　and to foreground the implications of cultural studies: “culture is whole ways of life” or “culture produces an industry”.


三、 評量方式與評分比例分配
（Evaluation Criteria）
Assessment at a glance
Lecture participation and readings
25%
Oral presentation (10-minute-long each person)
35%
Final-term essay (2000 words)
40%

As shown in the table above, this course covers three aspects for assessments. In general, you are asked to actively participate in the class, contribute to your team’s oral presentation, and prepare for writing two essays of 1500 and 3000 words.
First, by participation and readings I mean that you need to show good attendance in the first place. You will suffer unless you can inform me beforehand in an office hour in terms of why you are unable to attend the section. Since I look forward to your active involvement in the class, you can provide with a brief account of your daily observation and experiences. By readings I will extract points from key readings and put on the blog before each section. Browsing my teaching notes on the blog on a daily basis, your readings will ultimately help you to prepare for lecture participation, the presentation, and final-term essay. The more you read the more choices you can have to talk in the class and presentation, and to complete your essay.

Second, the team’s presentation should be done in English. You will be asked to explore an aspect related to the week’s topic. My lecture time will start with an outline on the basis of last section’s readings (see the handouts given in the first week). Likewise, the lecture will be followed by your team’s presentation with a topic based on key readings in the last section. To begin with, each member of the team needs to show a clear role in the presentation. Thus, before the section, your team has to email me a written note (one side A4 max.) related to the following points: (1) the way in which you choose the topic, (2) the division of labor (what you did, how long you spent there, and how you worked collaboratively with partners) and (3) case study or research materials (PowerPoint files, websites or other media) you want to use for presentation. More importantly, you need to tell me (4) one or two key questions that the team wants to answer. Finally, (5) each person should present for 5-10 minutes.

Third, your final-term essay has to be 2000 words in length. It needs to be completed and handed in on time (June 23). For writing the draft, you are required to discuss with me in choosing your essay title (before May 5, via talk). I would suggest you to think about your area of interest according to the lived experiences and local cases. In this way, you can firstly specify your essay topic and focus. Moreover, you can choose more specific topics by readings. Just try to review key issues, concepts and questions that I have foreground during the course. The best essay should demonstrate different viewpoints by referring to reading or observation beyond the course. However, it does not mean you can write anything as I emphasize that you need to narrow down general areas of interests from the outset. Therefore, after your selecting the essay topic, I strongly advise you to write a first rough draft at least one week before the deadline (approximately June 16). This will enable you to discuss with other students and me. Otherwise you might suffer from submitting a poor or unfinished essay without time to revise it.
Basically, your essay is written in English. You need to show how you engage with and organize the course topics, case study and presentation. You can earn higher grades according to following criteria. (1) Like a learning diary, the essay includes your completing notes during the lecture on a weekly basis. This way helps you to mobilize some central concepts, theories and ideas from the course. Besides, (2) you can comment on key readings and presentations throughout the course. I want to see your ability to link the essay topic across different issues, concepts and questions the course have introduced so far. That demonstrates whether you appropriately associate your area of interest with the issue you take up and the way you engage with it. (3) You should pose some interesting and critical questions about key issues and concepts. I expect that you can develop a line of argument. Once you can ask good questions, you will have an idea of the structure of your essay. To develop a clear argument, (4) there is a need to provide evidence to back up your argument. For example, your essay will not be given higher grades until you relate case study or illustrations to theoretical concepts or questions. Although I like original ideas, I will punish those who plagiarize other people’s ideas and referencing points without indicating to which you make reference. Thus, (5) please try to list a bibliography or appendices on the basis of formal academic regulation, e.g., APA format, see http://web.ed.ntnu.edu.tw/~minfei/apastyle.htm.

四、 課堂要求
(Course Requirements & Policies）

五、 教科書
（Textbooks）


Hartley, J. (2005). (Ed.). Creative Industries. Oxford: Blackwell Publishing. (文藻圖書館有藏書)
吳錫德(策劃)(2007)。台灣製造:文化創意向前走。台北:文建會、允晨文化。
財團法人國家文化藝術基金會(策劃)(2004)。文化創意產業實務全書。台北:商周出版。
Smith, Chris(著)。李俊明(譯)(2005)。創意英國:英國前文化部長給年輕人的15場演講。台北市:五觀藝術管理。
張苙雲(編)。文化產業:文化生產的結構分析。台北市：遠流。